Views, Engagement, and Conversions for every calculator. What analytics come included with the calculators?Ĭhimney – Chimney provides real-time analytics dashboards for each calculator. Analytics & InsightsĬan I measure the results of the calculators?įintactix – Fintactix does not provide any analytics to clients.Ĭhimney – Chimney provides a real-time dashboard of calculators – that modern technology also means that you can plug into Google Analytics and Google Tag Manager or other existing analytics systems. How Chimney increases top of the funnel website traffic via SEO. This means we provide real SEO value with calculators that are easily placed on your website via Javascript – no coding or dev team required. You wouldn’t put flash on your website the same way you wouldn’t put iFrames on a modern website.Ĭhimney – We don’t believe in iFrames for calculators – we automatically generate a javascript snippet that is easily embedded on any page you want the calculators to live. Your tools should be built and published using JavaScript to help optimize the experience and increase SEO traffic.įintactix – One of the biggest drawbacks to Fintactix is iFrames. With iFrames, they essentially cannot see anything – they’re a black box. In order for you to rank for keywords, Google needs to be able to crawl and index your calculators. Fintactix implements their calculators via iFrames – Google’s own webmaster says it best “you should not be using iFrames for display content on your website.” This one is very straightforward, if you care about SEO you should not use iFrames. We talked to product designers, attended conferences, researched user behavior, and held interviews to understand what makes best-in-class tools so easy to use and simple to understand.Ĭhimney is the fastest-growing company in the space with the highest reviewed calculators on the internet.
We started by evaluating the UX/UI of design-first companies like Uber, Airbnb, and Apple. A digital native, born in the era of digital transformation where the customer experience and customer journey sit atop the list of strategic priorities.Ĭhimney was built out of frustration with the lack of easy-to-use financial calculators on the internet. Their calculators check some boxes in the design category and are used by many of the largest banks and credit unions, however the technology hasn’t been updated in years and is built on iframes which makes connecting to existing systems and updating a challenge for today’s digital team.įounded two years ago from former SEO and Content Marketers, Chimney is building the next generation of financial calculators. So now you’re trying to decide between Fintactix and Chimney? We’ve unpacked many of the key differences so you know exactly what to expect.įintactix is a one-person company founded in 2011 by a former LeadFusion employee.įintactix is one of the oldest companies making financial calculators, the product offering has evolved over the years and now Fintactix offers a suite of products aimed at “financial experience management”. Tools that guide people through the buying process and help connect them with the right products is a great place to start. Are you revamping your website? Maybe you are looking to generate more qualified mortgage applications or open more accounts online?
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