Rin looked over to the other side of the room. I'm stuck self-torturing my meds are failing me. Glare at my screen with two big bloodshot eyes.
Follow her on Twitter.~It's the same each and every night. Alison also writes for Glass Magazine, adding a business woman's eye to fashion week reviews and style features. Alison and “H” (better known as #besthusbandever) don’t believe badass has an expiration date, so they hit concerts, shows, restaurants, and openings across the globe. From selecting the materials from which they’re constructed to pitching the designs themselves for inclusion in the next big glossy spread, there is a strategic exchange to raise the end game: sales.īy day, Alison Santighian is a contractor for the federal government, using her super powers to serve our country, but by night (after bedtime for her “Beans” now 7 and almost 5), she pines after the “it” factor. Magazine pages may have that “ADVERTISEMENT” stamp on them to clarify the paid sponsors just like your favorite blogger shows “#sponsored” or “C/O” under a photo, but the business behind the fashion is always that: a business. To think that a fashion editor considers only the art and beauty (and practicality, if you look at those “best of” articles) in selecting what they include in their aspirational print is short sighted.
The influence that market has on the next runway designs is immense, if quiet. Creative teams have those textiles at the show available to them. But the reality is that there’s a massive textile market months before designers start their creative process for the upcoming runway season. There are certainly designers and clothing companies with the sway – financial or otherwise – to work with textile producers ahead of the game and have them design and offer exactly what they envision. Those plaid blanket scarves that were everywhere last year (love them, by the way, and did before they were a trend)? Somewhere in the world, there was a textile manufacturer – or set of them – that decided plaid would be the way to go for Fall 2015. Pull back the curtain a little farther, and there’s even more of a business angle to the trends we see showing with apparent serendipity on runways and then in stores. This is the best I could do,” the relationship between the “trends” and reality is shattered. When a veteran producer and stylist friend hands me a major German magazine she saved for me because she knows of my interest in German and in fashion, turns to the piece she styled, sniffs in disgust, and says, “The clothes were so ugly, but I had to make the best of it. Most of the time, stylists and photo shoot producers get the clothes the day of the shoot, and, well, they have to make the best of it.
What I didn’t know then – and, frankly, naively only figured out recently – is that those layouts are not only carefully constructed and styled (but they look so natural!), but that the pieces included, down to the tiniest bauble, are arranged via corporate relationships between publisher, editors, and manufacturers and designers. “The editors must know what they’re doing,” I must’ve thought, “picking this star Just Like Me and showing what she wears every day.” (It wasn’t until later in high school that I relished my dad’s college football jersey, painting jeans, and old green tweed jacket.)īefore the advent of Lucky Magazine’s built-in “must have” sticky flags, I circled skirts with a pen, and I dog-eared pages I wanted to copy. In high school, I doted on magazines showing stars like Khrystyne Haje from “Head of the Class” in breezy poses and ensembles I just had to copy for the new school year. I trusted them to show me – a middle schooler in southeastern Pennsylvania, where, even 45 minutes outside of Philadelphia, we still had 2 days off of school for the Unionville Community Fair and its Harvest Queen Pageant – what was “in,” and what was Fashion, with a capital “F.” Growing up, I devoured Seventeen, Young Miss/YM, and dabbled in the occasional Vogue. As an Amazon Associate, I earn from qualifying purchases. This article may contain affiliate links if you click on a shopping link and make a purchase I may receive a commission.
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